Analysing Digi-Pak

This is an example of a digipak from a Rhianna album. It has reacurring theme to it as the front and back and inside are all in black and white and have similar taken images. This makes the digi-pak flow and look overall more professional. After doing plenty of research we have realised that keep a constant theme is important as the audience can then relate you everything together without thinking about it. It lets them establish and recognize you through imagery. This is something important which we think will be vital and important for us to include in to ours.

Codes and Conventions of a website

Content- Websites with factual information may look different compared to a site for entertainment, this may include factual websites, will have a lot more text and information and will look a lot more formal, rather too entertainment websites which will have a lot more graphics and will be more graphalogically pleasing to the audience. There are different titles on different sites as they would be focus on only one type of information. We will be using a lot of images which will link specifically to our music video and can be recognisable to our 'brand'.

For our website we are going to include imagery to make it automatically recognisable to our digipak this will keep the constant them running through and will allow the audience to establish us as a company. We will try to make our website look as professional as possible and will make sure that everything is clearly laid out and matches the theme we are going for.

Analysing Music Video - Lightning Bolt

This is a music video by Jake Bugg he has a style of music we all enjoy and is similar to our chosen genre as it is acoustic. He is 18 years old so is the same age as our target audience. The music video consists of fast shots to keep with the music, it has old effects on it making it seem like a traditional film made a while ago giving it a very antique image. He narrates through the song as it refers back to him singing but also him walking through the streets as the story is being told. This is what we plan on doing as Adam tells the story of Dom's relationship situation. The shots are very random and switch constantly in time with the beat around different places, although it does keep a reoccurring theme of this, vintage feel with keeps the video interesting a fun to watch. Especially as it is not just focused on the singer which can be boring for the audience, we will use this technique when filming.

Analysing Music Videos - Bastille

This is a Bastille song called Flaws, it is of an alternative genre, something similar to our choice. I have chosen to analyse this music video as it is very different to many others I have previously done. It doesn't follow a specific story line and is a very quirky piece. Although what it does do is follow the pace of the music with its actions, as the music is slow, so is everything happening in the video. We see the main character sing along many times throughout the video but not the whole way, this has become a usual feature in music videos and something we would like to incorporate. The song its self is revolving relationship as is ours, we see him in arcades and enjoying times with girls who have masks on this relates to his lyrics, "flaws". We are going to use the idea of seeing the relationship in happy times and reverting back to our lyrics and title "drunk" as we see a constant occurance of alcohol throughout the music video. Throughout the rest of the video there is many random parts of action which is enjoyable to watch, the main character and singer taking center stage, which we also will try to replicate in our own piece.

Analysing Music Videos - Scouting for girls 'love how it hurts'

This song and video "Love How It Hurts" is a single by the English indie pop band Scouting for Girls. I have decided to analyze this music video because it follows a narrative (like our music production) of a love triangle. The music video shows a young geeky boy falling in love with a young girl as they soon started to become friends a cool bad boy comes over and takes the girl away. The geeky boy tried to give her a tape holding 'Love How It Hurts' on it. Yet again the cool boy interrupts and breaks it apart. Next they have all grown up and he is still in love with her. The geeky boy runs to meet her, intercut with scenes of the girl and geeky boy. He tries to marry her and (yet again) the cool boy interrupts, throws the ring off a nearby cliff and tries to walk off with the girl again. The music video ends when the girl stops walking and looks back at him.This music video has fast and slow clips, depending on the speed of the song; it also includes slow motion clips. The video incorporates a lot of bright colours to emphasize the upbeat song. This is similar to our music production because it follows a narrative and has happy and sad time for the relationship

Easter Holidays

Over the easter holidays we have completed the website and finished filming a couple of more clips. The websitewas made on weebly.com we found the software easyu to use and did not take long for us to understand how it works. The website is simple and clear to understand with the seperate links leading to different webpages. The opening picture is one from our digipak and is of all of the characters in the production. As we are called 'Neon Cloud Productions' we have used the neon colour for the seperate page links.