Analysing Music Video - Lightning Bolt

This is a music video by Jake Bugg he has a style of music we all enjoy and is similar to our chosen genre as it is acoustic. He is 18 years old so is the same age as our target audience. The music video consists of fast shots to keep with the music, it has old effects on it making it seem like a traditional film made a while ago giving it a very antique image. He narrates through the song as it refers back to him singing but also him walking through the streets as the story is being told. This is what we plan on doing as Adam tells the story of Dom's relationship situation. The shots are very random and switch constantly in time with the beat around different places, although it does keep a reoccurring theme of this, vintage feel with keeps the video interesting a fun to watch. Especially as it is not just focused on the singer which can be boring for the audience, we will use this technique when filming.

Analysing Music Videos - Bastille

This is a Bastille song called Flaws, it is of an alternative genre, something similar to our choice. I have chosen to analyse this music video as it is very different to many others I have previously done. It doesn't follow a specific story line and is a very quirky piece. Although what it does do is follow the pace of the music with its actions, as the music is slow, so is everything happening in the video. We see the main character sing along many times throughout the video but not the whole way, this has become a usual feature in music videos and something we would like to incorporate. The song its self is revolving relationship as is ours, we see him in arcades and enjoying times with girls who have masks on this relates to his lyrics, "flaws". We are going to use the idea of seeing the relationship in happy times and reverting back to our lyrics and title "drunk" as we see a constant occurance of alcohol throughout the music video. Throughout the rest of the video there is many random parts of action which is enjoyable to watch, the main character and singer taking center stage, which we also will try to replicate in our own piece.

Analysing Music Videos - Scouting for girls 'love how it hurts'

This song and video "Love How It Hurts" is a single by the English indie pop band Scouting for Girls. I have decided to analyze this music video because it follows a narrative (like our music production) of a love triangle. The music video shows a young geeky boy falling in love with a young girl as they soon started to become friends a cool bad boy comes over and takes the girl away. The geeky boy tried to give her a tape holding 'Love How It Hurts' on it. Yet again the cool boy interrupts and breaks it apart. Next they have all grown up and he is still in love with her. The geeky boy runs to meet her, intercut with scenes of the girl and geeky boy. He tries to marry her and (yet again) the cool boy interrupts, throws the ring off a nearby cliff and tries to walk off with the girl again. The music video ends when the girl stops walking and looks back at him.This music video has fast and slow clips, depending on the speed of the song; it also includes slow motion clips. The video incorporates a lot of bright colours to emphasize the upbeat song. This is similar to our music production because it follows a narrative and has happy and sad time for the relationship

Easter Holidays

Over the easter holidays we have completed the website and finished filming a couple of more clips. The websitewas made on weebly.com we found the software easyu to use and did not take long for us to understand how it works. The website is simple and clear to understand with the seperate links leading to different webpages. The opening picture is one from our digipak and is of all of the characters in the production. As we are called 'Neon Cloud Productions' we have used the neon colour for the seperate page links.

Actress Issues

We have been having issues filming as the actress has a busy time schedule and hasnt had the time to really film. She is not being ver cooperative but it is to late to chnage actors now. We have got most of the footage we need but will need to re-film a couple of bits we are slightly unsure about. We have looked over our draft and noticed some basic errors we are going out to correct these.

Construction

Over the past few weeks we have been filming different clips and have been trying to put our whole piece together. We are haven't changed our narrative and our still sticking with the break-up and how people may resort to different things to help themselves, in this case drink. We have chnaged some of our locations from our recce shots but stayed along the same lines, incorporating th epub location and outside shots with the girlfriend. We have also started to put together our digipack and have incorporated the main props in the picture using the guitar and drink, also have all of the characters on the pack. We are on track and still have a small bit to film to fill in a few gaps but its starting to all come together. We have all contributed ideas and different thoughts throughout the construction which has made the shots alot more inventive and different to what we originally planned.

First rough draft

In this draft we have very limited shots as most are still waiting to be edited, we are missing the break up with the girlfriend and plenty more drinking shots which we are going to be focussing on, in the next few weeks to perfect. This draft has allowed us to see what techniques we could incorporate into our work.