Website Research - The Process of Their Construction

Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website, a government website or a nonprofit organizationwebsite. Websites can be the work of an individual, a business or other organization, and are typically dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred.

Websites are written in, or dynamically converted to, HTML (Hyper Text Markup Language) and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptops, PDAs and cell phones.

A website is hosted on a computer system known as a web server, also called an HTTP server. These terms can also refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users.

Construction of a website

1) Template Stage - An accepted template is the blueprint for building the website. The look and feel of the website is designed from this template. This is the first stage of the construction of a website.

2) Build Stage - This part of the process may last a week or two, or a month or more depending on the complexity of the website. This is the stage where they start putting together features of the website after the template is made. This is the second stage of the construction of a website.

3) Move-in-stage - The website programming is finished after the “Build” stage. So now the owners of the website can add more features to finish of the website, eg photos. This is the final stage of the construction of a website.

Digi Pak research - The process of their construction

The CD DigiPak is a modern, stylish alternative to the standard CD duel Case. CD Digipaks are a custom printed card packaging that can hold one or more CDs which are held in place with plastic trays (CD flexi trays) which are glued into the digipak.

CD DigiPaks are especially popular in the music industry for CD albums as well as multiple CD disc sets. CD Digipaks give a product an expensive professional look and feel, especially when well-designed CD artwork is combined with clever use of specialist print.

Digipaks were originally only seen as limited edition or specialist CD products however improvements in CD production and CD packaging printing techniques has meant that this sleek CD packaging solution is now available at much lower quantities and at much lower prices.

Also CD Digipaks are made out of card stock (with recycled card options available). The most common CD Digipaks is the 4 panel Digipak which opens like a book. However 6 panel CD Dipipaks are also very popular, providing a larger canvas for CD artwork and text information about the CD, our production digi-pak is a 6 panelled one. 8 panel and even 10 panel CD Digipaks are also available.

Unlike CD duel Cases Digipak-style packaging is made from cardboard and as such can be considered less resistant to wear than CD duel cases. Disc Factory minimise this issue by applying a protective gloss or matt varnish to all CD Digipak packaging as standard, the matt lamination finish (a process in which we add a thin transparent plastic film to the surface of card packaging) as this extra plastic coating gives the CD Digipak even more rigidity, providing not only increased longevity, but also making the treated surfaces water resistant too. Matt Lamination also has the added benefit of giving the finished surface of the digipak a soft finish that is really smooth to the touch.

Disc Factory’s also offer DVD DigiPaks. These are constructed in exactly the same was as a CD DigiPak but whereas the CD DigiPak has the dimensions of a standard CD case the DVD DigiPak is a similar size to a normal amaray style DVD case.

Analysing Digi-Pak

This is an example of a digipak from a Rhianna album. It has reacurring theme to it as the front and back and inside are all in black and white and have similar taken images. This makes the digi-pak flow and look overall more professional. After doing plenty of research we have realised that keep a constant theme is important as the audience can then relate you everything together without thinking about it. It lets them establish and recognize you through imagery. This is something important which we think will be vital and important for us to include in to ours.

Codes and Conventions of a website

Content- Websites with factual information may look different compared to a site for entertainment, this may include factual websites, will have a lot more text and information and will look a lot more formal, rather too entertainment websites which will have a lot more graphics and will be more graphalogically pleasing to the audience. There are different titles on different sites as they would be focus on only one type of information. We will be using a lot of images which will link specifically to our music video and can be recognisable to our 'brand'.

For our website we are going to include imagery to make it automatically recognisable to our digipak this will keep the constant them running through and will allow the audience to establish us as a company. We will try to make our website look as professional as possible and will make sure that everything is clearly laid out and matches the theme we are going for.

Analysing Music Video - Lightning Bolt

This is a music video by Jake Bugg he has a style of music we all enjoy and is similar to our chosen genre as it is acoustic. He is 18 years old so is the same age as our target audience. The music video consists of fast shots to keep with the music, it has old effects on it making it seem like a traditional film made a while ago giving it a very antique image. He narrates through the song as it refers back to him singing but also him walking through the streets as the story is being told. This is what we plan on doing as Adam tells the story of Dom's relationship situation. The shots are very random and switch constantly in time with the beat around different places, although it does keep a reoccurring theme of this, vintage feel with keeps the video interesting a fun to watch. Especially as it is not just focused on the singer which can be boring for the audience, we will use this technique when filming.

Analysing Music Videos - Bastille

This is a Bastille song called Flaws, it is of an alternative genre, something similar to our choice. I have chosen to analyse this music video as it is very different to many others I have previously done. It doesn't follow a specific story line and is a very quirky piece. Although what it does do is follow the pace of the music with its actions, as the music is slow, so is everything happening in the video. We see the main character sing along many times throughout the video but not the whole way, this has become a usual feature in music videos and something we would like to incorporate. The song its self is revolving relationship as is ours, we see him in arcades and enjoying times with girls who have masks on this relates to his lyrics, "flaws". We are going to use the idea of seeing the relationship in happy times and reverting back to our lyrics and title "drunk" as we see a constant occurance of alcohol throughout the music video. Throughout the rest of the video there is many random parts of action which is enjoyable to watch, the main character and singer taking center stage, which we also will try to replicate in our own piece.

Analysing Music Videos - Scouting for girls 'love how it hurts'

This song and video "Love How It Hurts" is a single by the English indie pop band Scouting for Girls. I have decided to analyze this music video because it follows a narrative (like our music production) of a love triangle. The music video shows a young geeky boy falling in love with a young girl as they soon started to become friends a cool bad boy comes over and takes the girl away. The geeky boy tried to give her a tape holding 'Love How It Hurts' on it. Yet again the cool boy interrupts and breaks it apart. Next they have all grown up and he is still in love with her. The geeky boy runs to meet her, intercut with scenes of the girl and geeky boy. He tries to marry her and (yet again) the cool boy interrupts, throws the ring off a nearby cliff and tries to walk off with the girl again. The music video ends when the girl stops walking and looks back at him.This music video has fast and slow clips, depending on the speed of the song; it also includes slow motion clips. The video incorporates a lot of bright colours to emphasize the upbeat song. This is similar to our music production because it follows a narrative and has happy and sad time for the relationship

Shooting Script

This is an example of one of the sheets of our shooting script. It shows the shot location, the actors and props required and the date we did the shooting. This is a helpful perk to have it kept everything organised and in line, this minimized errors and saved us time not having to re-film.

Story Board

These are a few shots of our storyboard. They show the different scenes throughout our music video. They also show the lighting, sound, mis-en-scene and duration of the clip. These storyboards will help us with our filming, because we ill have an idea of what we want to produce.

Codes and conventions of a website, Content

Content- Websites with factual infromation may look different compared to a site for entertainment, this may include factual websites, will have alot more text and information and will look alot more formal, rather too entertainment websites which will have alot more graphics and will be more graphalogically pleasing to the audience. There are different titles on different sites as they would be focus on only one type of information. We will be using alot of images which will link specifically to our music video and can be recognicable to our 'brand'.

Codes and Conventions of a website layout and Design

Layout and Design usability - Easy to use site with clear areas for naviation around the website. Grid System- Separate sections of a website to present information in small, easy to access segments. Centre of Page- Used for main content with navigation tools on the left and/or across the top of the page and links to more infromation on the right. Background and Font colour- Used to separate different types of information. Images- Used to illustrate as much as possible to add visual interest.

Analysing Music Videos - Ed Sheeran "A Team"

This is a music video by Ed Sheeran; this was one of his first major song releases. This is the artist which we are using for our music video, so I thought analysing one of his other songs and music videos would be beneficial to enable us to identify him as an artist and his genre of music. This song is similar to the song we are using because it is a Folk ballad. The song also is a narrative like our production, this song follows the struggles of a women’s life, and how she is a drug addict and will do anything for money. The woman is suffering in life and this video represents that, like our production it represents suffering. This song is similar to hits likeSuzanne Vega's "Luka" (about child abuse), 10,000 Maniacs' "Like the Weather" (depression) and Tracy Chapman's "Fast Car" (alcoholism)", these are all songs that shade their heavy topics under a melodic canopy. The lightening in this video is a contrast of black and white; this is similar to our production again because we will incorporate black and white to emphasize the past. Ed Sheeran’s songs often follow a narrative; this is good for us because it means we can portray this in our production. The video also shows slow clips to elongate the story; this is very effective because it enables the audience to understand the narrative. It also incorporates fast editing to show that people are going past her fast, but she is just sat as if her life is coming to a stop. Overall this video is great, because it portrays a understandable narrative, which consequently will allow the audience to keep watching and connect with the song and video.     

Main Pitch

Music Directors & Influences

A music director can be a director of many different genres and types of music, however in this case it is the director of a music video.

A director is hired mainly for his vision and ability to place and execute stunning visual images, stories and actions into the short time frame of a song. These are a few Music directors who have directed videos for a long time and are known around the world. Also examples of videos they have directed. 

Jonas Åkerlund- Directed Lady GaGa 'Paparazzi', David Geutta, feat Kelly Rowland 'when love takes over' also he has directed for Rhianna, Maroon 5, Beyonce and many more.        

Chris Applebaum- Directed Rhianna 'Umbrella', Hillary Duff 'Fly', he also has worked with younger artists such as Ashley Tisdale, Vanessa Hudgens, Myley Cyrus and Selena Gomez, and many more.

 

 

Samuel Bayer- Directed Good Charlotte 'Hold On', Also directed 9 of Green days songs from 2004-2012, Justin Timberlake 'What goes around comes around' and also Maroon 5 feat Wiz Khalifa 'Payphone' and many more.

Recce Shots

 We thought we might be able to use the stage in the hall for a position where Adam might be able to play the acoustic and sing to represent his loneliness  Also the long distance shot makes it more diverse.

 We would like to incorporate nice trees and fields where the couple could sit when he is reminiscing about happy times.

 Another happy scene could be the couple messing around together in the park, a typical romantic film setup.

 We like the idea of nice landscapes and though he could be standing by the lake drinking and looking at his reflection in the water. Also it could fade back into happy times when they used to sit by the lake and have a picnic.

 We are going to try to include shots of him sitting on a bench by himself drinking to show is loneliness.

 Again looking into the lake to see reflection to bring him into reality, fading back to when they were feeding the ducks together.

 Again a bench to show his loneliness.

 We are going to try and include shots of the couple walking together holding hands to set the scene at the start of the music video.

 Also a nice place where they couple could be sitting.

 Again a nice happy bright landscape for the couple to be seen being happy.

 This was another play park we were thinking about using for when the couple are messing about and having fun.

 This is another bench we thought we could include him sitting here with the girl and then through out the music video when things get worse he is sitting on a different bench. This bench is on a hill so shows the high point in his life, compared to the other benchs which would be on normal ground level.

 Another path the couple could be holding hands down, this would be ideal because of the street lighting, also the length and shape would be go to slowly fade them into the distance, which could represent them faded apart and breaking up.

Another scene we are going to use is the local pub where the main character in the music video is going to be seen drinking alot, we will use this booth as he is segregating himself from everyone else and whats to be alone. We may also use the bar.

Location Lists

Our story is going to take place in many different scenes as during the song there is some parts where we want to include flashbacks and quick moving scenes, here is a breif list of all of the locatiosn we have considered to use:

• Harrier Pub in Gunthorpe
• Adams House
• Lakeside Bowling Alley
• Town Centre
• Local Streets
• Local Pub
• Childrens Park
• Bench Near Fields

Role of each actor

Adam Lomas: He will be the lip syncing musician sing to the song as if it’s his life we are explaining, Adam will also be helping with the post film production and editing. His character will be explaining the song lyrics as if it’s about his own life and how it goes wrong. And spectating the situation happen to Dom as we see him singing and playing his guitar in the background. This narrative character adds more dynamic to the video and allows it to be a bit more interesting for the viewer, it is a feature used in some relationship videos and one we all really liked.


Dom Clarke: He is the main actor who will be trying to show how some people get over a bad break up, in this case it will be alcohol that gets him through it. He will also be editing the final piece. The main focus throughout the whole piece will be revolving around Dom. We will see his life and struggle and how he is at different points through the music video, with and without alcohol.


Morgan Hunter: Morgan will be the main actors ex girlfriend, the one from the bad breakup. She will only be in parts where there are flashbacks of the couple together. and the argument. The character is vital she shows the bad break up and this explains the reason why Dom is excessively drinking.


Roberto Pinto: He will be the cameraman filming every scene; he will also be helping with the editing and post filming production. Also starring in the production as the friend of Dom's, he will be seen at the pub. This character is important as we see the way Dom acts differently around him as though his worries has gone when he is not alone.

Mood Board

 

This is our mood board we put it together of pictures which inspired us or are related to our specific Genre e.g. Guitars, Ed Sheeran, famous acoustic artists, acoustic or folk record compnay logos.

Target Audience

Our target audience would be some what a resembalance of the following picture. We believe that the audience is going to fall between the age groups of 15-19 year's old of both gender but mainly girls this is typically the audience of popular aucostic songs, also the emotional connection of the video will appeal stronger with girls.Typically British people would enjoy this type of music this is because the music is very british and has a british feel about it. They would wear quite casual and indie/retro for their style of fashion. Some religions may be quite offended by our choice of song, so our target audience would be non religious (to some extent). Our target auidence would be of any sexuality as most could relate to the heartbreaking story line. 

Permission request Atlantic Records

 

This is the email we sent to Atlantic Records asking for permission to use the song of our choice.