A record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information. For one of our favourite ideas Ed sheeran's - Drunk, his record labels are Atlantic Records and Asylum Record they are both big american record labels which fit in to the genre of Ed Sheerans music.These record labels are just subsidies of larger buiness groups the third largest business group and family of record labels in the recording industry.
Our fourth idea for our music video was to do something which would appeal to a younger audience. The song is honest by the Loveable rouges. This is a fairly imaginative and fast paced song and we will develop a plan for this as an idea for our music video. We feel it may be a good option as it has yet to have its own music video so we feel it will be a great opportunity to develop fresh and imaginative ideas without guidance. We like the idea of a romance and relationship type of song.
We have a third idea for our music video, this is an idea which we will also think into and plan. The song is Chaka Demus by Jamie T. We are looking into every idea and deciding which one will be the best idea. We will also be making a presentation of all ideas and getting feedback from an audience on which one would be the best. We all enjoy this song and feel we can interpret more of our imagination with this song and have broader options as the song isn't necessarily aimed at one genre in the video. So it may be easier for us to make up a completely new idea.
We have decided on our final idea, it is using the song, Drunk by Ed Sheeran. This seems to be the best and well planned idea and we have got the most thoughts and plans for it so it seems to be the most suitable and structured idea for us to do. Some of the key ideas we have thought of to go into the video are: - Publically drinking - Drinking by himself on a park bench - Arguing with a girlfriend - The main character drinking and hanging about reminising about his girlfriend, trying to forget. - The world sopinning around and moving fast whilst the camera is steady on the main charcater. This would all be a reckless looking camera shots to match the drunken theme.
This is the video we have used for inspiration and where our song is from:
We have developed an idea, it is based around the song Travellers Chant by Rizzle Kicks. Our main points of the idea is to make a fast past, clip changing video of us as charcters travelling on different transports doing everyday things, e.g listening to music, and looking out of the window. This is just one of our ideas at the moment but we ares till developing new ideas so we can decide which one we feel is the strongest and the best for us to do.
The purpose of a music video
The main purpose and objective of a music video is to sell products. The main product to sell is the song that is featured in the video. There are other products which are wanted to sell as well such as; the album the song is featured on, the film the song is part of the soundtrack for, an upcoming tour by the artist and merchandise like t-shirts. Music videos can be an unusual form of maketing as it allows the audience full acces to the product. When a music video is shown the audience can hear the song and see the video so they are getting the product being promoted.
Prior to the digital age, allowing the audience full access to the product in the marketing was not too problematic. the song was only available at specific times and places which were approved of by the record company, such as on weekly television chart countdown shows like Top of the Pops (1964-2006). Now the new media age has come along the music videos and the songs are more widely available at any time. Videos can now be uploaded on to sites such as YouTube and can be viewed by media technology such as mobile phones and Itouch devices, this allowed the full product avilable for the customer at any time.
The invention of these new media technology has been problmatic for the music industry as audiences are now less likely to buy a physical copy of the song due to the fact they can acces it for free online. Record companies started to attempt to prosecute those who uploaded videos onto YouTube for copyright infringement. But they realised this was to expensive and time consuming. Record companies now allow their artist's videos to be online under controlled conditions. The videos which are on site's like YouTube have link's to iTunes, this enables audiences to purchase the song or album online.
